Round Table Pizza debuts Dr Pepper pizza nationwide for football season

Round Table Pizza is rolling out its first Dr Pepper-inspired pizza nationwide, along with wings, tots and a Margherita pie, for a limited-time menu available through Jan. 3. The launch ties together pizza, soda and game-day promotions as brands look to drive traffic during football season.

Why it matters: - Round Table Pizza is using a nationally available limited-time menu to tap football season traffic. - The partnership with Dr Pepper and The Dairy Alliance links a major pizza chain, a soda brand and dairy promotion around one foodservice launch. - The menu gives Round Table Pizza a new flavor hook meant to stand out in a crowded game-day period.

What happened: - Round Table Pizza introduced the first Dr Pepper-inspired pizza nationwide. - The limited-time menu is available now through Jan. 3. - The launch includes pizza, wings and shareable sides. - The rollout is a collaboration with Dr Pepper and The Dairy Alliance.

The details: - The lead item is the Dr Pepper BBQ Pizza. - The pizza uses Round Table Pizza’s signature crust. - The pie is topped with creamy garlic sauce and Dr Pepper BBQ sauce. - The pizza also includes a three-cheese blend, crispy bacon and mini pepperoni. - The finish includes an extra drizzle of Dr Pepper BBQ sauce and fresh green onions. - Round Table Pizza is also selling Dr Pepper BBQ Classic or Boneless Wings. - The wings are coated in Dr Pepper BBQ sauce and topped with crispy bacon. - The menu adds Bacon & Cheese Tots with Dr Pepper BBQ Dipping Sauce. - A seasonal Margherita Pizza is also on the menu. - The Margherita Pizza includes marinara sauce, a three-cheese blend, fresh whole milk mozzarella, Italian herb seasoning and fresh whole-leaf basil. - The company positions the menu as built for Dr Pepper fans and flavor seekers. - Corry Reid, Round Table Pizza’s VP of Marketing, said the brand saw an opportunity to create something people had not experienced before. - Trish Riddle, SVP Foodservice at Keurig Dr Pepper, said the Dr Pepper-inspired pizza gives fans a new way to enjoy the brand’s 23 flavors. - Farrah Newberry, CEO of The Dairy Alliance, said the partnership highlights dairy’s role in menu differentiation and consumer excitement. - Round Table Pizza directs customers to roundtablepizza.com for more information.

Between the lines: - The launch reflects a broader strategy of pairing limited-time food items with recognizable beverage brands to drive attention and trial. - The inclusion of a standard Margherita Pizza gives the menu a familiar option alongside the more novelty-driven items. - The Dairy Alliance’s role signals continued interest in using cheese-forward menu items to support dairy marketing goals.

What's next: - The menu runs for a limited time through Jan. 3. - Round Table Pizza is likely to use the promotion to capture game-day demand during the football season. - The success of the launch could shape whether more beverage-inspired pizza items follow.

The bottom line: - Round Table Pizza is betting that a Dr Pepper-flavored pizza can turn a novelty collaboration into a game-day traffic driver.